In these uncertain times, a lot of people are stressing over how to keep their businesses afloat until we as a nation can get back to some semblance of normal. Luckily, we live in an age that gives us easy access to the public.
Entertainment as far as the eye can see
One industry that’s been hit hard by the current pandemic is the entertainment industry. Hollywood, Broadway, concert venues and sporting events have all been shuttered. Has this stopped them from producing new content? Absolutely not.
Production studios and entertainers alike are restructuring their business models by moving their focus online. Streaming services, such as Netflix, Hulu, Amazon Prime, Disney+ and Apple TV have seen a rise in viewership since the quarantines went into effect. Because of this, many studios quickly shifted movies that had been in theaters, such as The Invisible Man and Onward, to on-demand services.
Dreamworks Animation made one of the biggest decisions thus far by keeping the release date of Trolls: World Tour the same but moving the premiere from theaters to Amazon Prime.
Live Shows Are Still A Go
In other parts of the industry, several musicians and singers have gone live on Facebook and other social media platforms to provide free concerts to their fans. At the same time, performance shows that were set to go live, such as American Idol, have setup avenues to continue to produce their shows, even as the contestants (and audiences) are stuck at home. Saturday Night Live has now broadcast two shows wherein the cast create videos that the producers compile together to keep new product on the airwaves.
Most of these choices have been a success, so expect it to continue as production studios and entertainers continue to find new ways to keep us entertained.
How does this relate to my business?
As a business owner, you are limited only by your imagination in restructuring your business.
If you have a storefront that’s been closed due to the Coronavirus, setup an online store and use social media to keep your business and products in the public consciousness. If you are a hairdresser, start releasing videos with tips and tricks on how to create the best look at home. If you’re a realtor or insurance company, learn how to use zoom or some other online meeting app to stay in contact with your customers.
These are just a small sample of how we can all continue to provide our services to the masses until the quarantine has lifted. Whatever you do, don’t sit at home and wallow. If Denny’s can setup a drive-through market, you have the ability to find a way to make the circumstances work for you and your business.
King Law Firm Attorneys at Law, Inc. has recently started a new YouTube Channel where we provide tips and other information relevant to business owners and family law concerns. You can also follow us on Facebook and Twitter.